Rodeo Drive to receive long-awaited technology upgrade
Beverly Hills, CA – Following the successful implementation of modernized digital parking solutions in its downtown parking garages, the City of Beverly Hills, through its parking services division, ParkBH, is expanding the program to include on-street parking. In partnership with Flowbird Group, the leading provider of frictionless urban mobility solutions, ParkBH is now exclusively offering the Flowbird mobile payment app and Pay-by-Text across all on-street parking spaces, marking a significant milestone in its efforts to enhance the parking experience for residents and visitors. Flowbird is the City’s first and only mobile payment solution.
The on-street parking system currently consists of single-space meters, which will remain in place. However, with the expansion of digital payment options, drivers can now choose between the existing meters and the new Flowbird Mobile App or Pay-by-Text system for added convenience.
The Flowbird Mobile App allows users to pay for parking from their mobile devices, receive alerts when time is about to expire, and extend their parking sessions remotely without visiting a meter. The app features an intuitive, map-based interface and integrates with navigation systems like Waze to guide users to available parking spots. It can be downloaded from both the App Store and Google Play.
For those who prefer a more streamlined option, Pay-by-Text provides a quick, web-based solution. After parking, users simply text the number posted near their parking space, receive a secure link, and input their payment information. No account creation or app download is necessary—just a few taps, and the parking session begins.
“The success of the ParkBH garage program has shown how much digital payment options can improve the parking experience,” said Benoit Reliquet, President and CEO of Flowbird America. “We are excited to bring these cutting-edge and convenient solutions to the city’s on-street parking spaces and continue providing top-tier service to the community.”
The roll-out of the on-street parking expansion has begun and will continue throughout the city in phases. Flowbird Parking Ambassadors will be on-site the 2nd week of November to assist customers with their first mobile payments or to answer any questions.
Beverly Hills joins other destinations across California and the U.S. utilizing Flowbird’s mobile payment solutions, helping the City manage parking turnover, enhance the user experience, and streamline parking enforcement. For more information, visit www.flowbirdapp.com.